As an early contributor and supporter of the FinOps Foundation, Google Cloud’s mission is to help customers drive financial accountability, create sustainable business value and accelerate value realization through digital transformation. By providing thought leadership, embracing an open Cloud FinOps culture and following a data-driven approach, Google Cloud’s FinOps experts work with customers to better understand how cloud FinOps can transform their businesses; help design, build, and implement cloud financial management capabilities based on industry leading practices; and leverage our world-class Google Cloud products and services to optimize cloud spend. We understand that for some of our customers getting started on Cloud FinOps can be overwhelming; hence, we build industrialized assets, frameworks and service offerings to help customers get started on the multi-year journey. Additionally, Google Cloud works with the FinOps Foundation to advance the culture of FinOps across partners, IT decision makers, business decision makers and C-level executives. Google Cloud is excited to be a platinum sponsor of FinOps X and is looking forward to the many opportunities to meet attendees, extend the mission of the FinOps Foundation, share our knowledge with others and learn from the many experts in attendance.